Hope for Permanence
Logo Design
Profile
Hope for Permanence is a mental health company that specializes in helping individuals affected by the stress of immigrating to the United States. The company was seeking a new logo to represent their brand.
Objective
The goal was to design a logo that expresses the company's mission to its target audience. The client wanted the logo to relate to the people they were helping.
Strategy
The target audience are individuals immigrating to the US. The company wants to free their clients from the stressors of moving to a new country. 
The concept of the logo was based on the American Bald Eagle which represents both America and freedom. The color blue was chosen for its expression of freedom and trustworthiness, a feeling the company wanted to be associated with.