Ron Alaan, Realtor
Branding
Profile
Ron Alaan is a real estate agent working between Los Angeles and San Bernardino county. He was looking to break away from his current agency and needed a new logo as an independent realtor. 
Objective
Ron requested for something new and modern but familiar so new clients will immediately know what he does. The goal is to design a logo that will stand out amongst other realtors but not so much that it confuses new clients.
Strategy
The new logo was designed around a modern home, which is the clientele Ron was seeking to attract. The logo itself is a one-line abstract design expressing modernity while displaying a literal home for recognizability.
Color Palette
The colors chosen were based off of Ron’s website, which he paid to have designed. The new logo is meant to be seamlessly integrated into his site and ready for display.