Sage Moon Boutique
Branding
Profile
Sage Moon Boutique is a vintage apparel company based out of Los Angeles, CA. The company was seeking to redesign their brand to align with their audience which believed in energy, astrology, and the elevation of the soul.
Objective
The goal was to redesign their existing logo, which only consisted of a wordmark, to match their target market. The logo also needed to be responsive for screen and print.
Logo
The approach of the new logo was simply to use the name of the company. An illustration of a sage plant combined with the moon was the chosen design. The new logo now consisted of a logomark and a redesigned wordmark.
Color Palette
The colors chosen for the brand redesign was based off of the company’s existing color of light blue and complimented with purple and green drawn from the sage plant. The accent of purple brings spirituality while green provides harmony to the rebrand.